Marikina-Made Shoes From The Philippines A Big Hit In Indonesia
Filipino fashion retail brand Rusty Lopez recently opened
its newest store in Jakarta, Indonesia featuring comfortable sandals and
casuals made from Marikina, the Philippines’ shoe capital known for producing
durable and high-quality footwear, according to a recent report of the
Department of Trade and Industry (DTI) Philippine Trade and Investment Center – Jakarta.
The store in Sogo Lippo Mall Puri located in the St. Moritz
Central Business District is the brand’s 9th outlet following the opening of
stores in Seibu Grand Indonesia, Sogo Emporium Pluit, Sogo Central Park, Sogo
Alam Sutera, Lotte Shopping Avenue, Metro Plaza Senayan, Metro Gandaria City,
Metro Taman Anggrek.
Furthermore, Philippine Commercial Attaché to Indonesia Alma
Argayoso said the sales of the newest collection during the opening were brisk.
The other stores also received positive feedback.
“It is exciting to bring to the Indonesian market the
Philippines’ world-famous Marikina-made shoes. This affirms our belief on the
potential of fashion retail products in Indonesia, Southeast Asia’s biggest
economy,” added Argayoso.
The first overseas store of Rusty Lopez opened in Jakarta this
year at the Seibu Department Store of Grand Indonesia Mall and featured
carefully selected designs suited to the Indonesian market.
Moreover, DTI noted that increased interest in
Philippine-made shoes abroad helps revive the local shoe industry and is
expected to open more opportunities for small enterprises to generate
employment within their communities.
As part of the DTI’s Industry Promotion Group, the
Philippine Trade and Investment Center (PTIC) in Jakarta will continue to
support and assist Filipino home-grown brands in globalizing their products and
accessing regional markets by continuously looking for potential partnerships.
Aside from Rusty Lopez, other Filipino fashion retail brands
in Indonesia include Karimadon, Penshoppe, Gingersnaps and Ann Ong Jewelry.
Marikina-Made Shoes From The Philippines A Big Hit In Indonesia
Reviewed by Yen
on
December 19, 2016
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